By way of introduction, the Alliance Against Intoxicated Motorists (AAIM) is an independent non-profit organization founded in 1982 by families who lost loved ones in drunk driving crashes. The Mission of AAIM is to prevent deaths and injuries caused by chemically impaired or distracted operators of any motor vehicle or watercraft and to assist victims of these crashes in Illinois.
April is distracted driving awareness month. To help educate the public about the dangers associated with distracted driving, the Alliance Against Intoxicated Motorists have teamed up with traffic safety partners on awareness campaigns throughout Illinois. Distractions while driving can be separated into there distinct groups: Visual, Manual and Cognitive.
According to the Illinois Department of Transportation, in 2017, cell phone distractions resulted in nearly 2800 crashes. And, 7% percent of the people who died in those distracted-affected crashes were teens 15 to 19 years old.
New research released by the AAA Foundation of Traffic Safety finds that even though 97 percent of drivers agree that texting or emailing while driving is a serious problem and a threat to their safety, 39 percent admit to having read a text or email while driving in the last month, and 30 percent admit to having typed one.
Crash numbers have dropped over the past 20 years, but teens continue to have the highest crash rate of any age group in the country. A number of factors contribute to this, but distractions play a heavier role than anything else.
The sobering message makes it clear that the consequences of both impaired driving and texting while driving are the same – deaths and injuries.
A component of the campaign will focus on the use of an electronic device while driving and passenger safety. A traffic safety award will be given to a local Illinois high school, high school student or community group whose 30-second Public Service Announcement (PSA) video creates the greatest social impact.
As part of this PSA, student groups should highlight Traffic Safety research that studied the cause of distracted driver crashes, highlighting teen driver distractions. According to research, the most common forms of distraction leading up to a crash by a teen driver included:
REQUIRED CRITERIA TO PARTICIPATE
MESSAGING IN VIDEO (*required)
Video will be uploaded and shared across social media platforms including the use of hashtags.
CANNOT be used or seen in the video
The top five PSA videos will be determined by campaign committee members. The five finalist videos will be uploaded to AAIM’s Facebook page and judged by “LIKES” from your peers - Voting April 5 - April 25, 2021.
The first-place winning group will receive $750.00, second place will receive
$250.00, and third place will receive $100.00. The winning videos will be announced on AAIMs Social Media, displayed on AAIMs website, and featured in AAIMs newsletter.
The video that receives the most "likes” by 11:59 pm on April 25, 2021, will win! Vote early, vote often, and don't forget to SHARE the InTEXTicated message! But please, when you share, make sure to remind your friends and families that all voting must take place on AAIM’s Facebook page original post!
If you have any questions, please contact PSAcontest@aaim1.org or 847-240-0027.
THE IMPACT ON LIVES
Congratulations to our 2021 “Are you InTEXTicated?” PSA Contest Winners! AAIM challenged Illinois high school students to put together PSA videos highlighting the importance of staying focused on the road and to put down the phone. This challenge was created to get the conversation going with young people and their parents about driving distractions. Particularly the use of cellphones, other people in the vehicle, putting makeup on, eating and various other dangerous driving decisions that can result in tragedy. These students had guidelines and rules set forth by AAIM to maintain the safety of all participants. The videos send a strong public safety message to the community to focus on the road while driving for driver safety and that of your passengers.
We thank everyone who participated in voting and sharing the creative and impactful videos these teens created. We are grateful that these videos brought awareness to the dangers of distracted driving and helped others to think twice before driving InTEXTicated.
2021 “Are You InTEXTicated?” Winners:
• 1st Place: Clara Biela – 9th Grade Rickover Naval Academy
• 2nd Place: Meredith Schleehauf – 9th Grade Schaumburg High School
• 3rd Place: Cristy Alvarez – 11th Grade Peace and Education High School
THANK YOU TO
***Distracted driving traffic safety resources
National Safety Council
ThinkFirst | National Injury Prevention Foundation
https://www.cyberdriveillinois.com/publications/pdf_publications/dsd_a112.pdf (Page 22)
National Highway Traffic Safety Administration
Center of Disease Control and Prevention