InTEXTicated? / Illinois Teens Public Service Campaign
April is distracted driving and alcohol awareness month. To help educate the public about the dangers associated with impaired and distracted driving, the Alliance Against Intoxicated Motorists have teamed up with traffic safety partners on awareness campaigns throughout Illinois. This includes underage drinking, the improper use of intoxicating substances before driving and distracted driving, particularly the use of handheld electronic devices.
According to the Illinois Department of Transportation, in 2017, cell phone distractions resulted in nearly 2800 crashes. And, 7% percent of the people who died in those distracted-affected crashes were teens 15 to 19 years old.
New research released by the AAA Foundation finds that even though 97 percent of drivers agree that texting or emailing while driving is a serious problem and a threat to their safety, admit to having read a text or email while driving in the last month, and 35 percent admit to having typed one.
Crash numbers have dropped over the past 20 years, but teens continue to have the highest crash rate of any age group in the country. A number of factors contribute to this, but distractions play a heavier role than anything else.
The sobering message makes it clear that the consequences of both impaired driving and texting while driving are the same – deaths and injuries.
A component of the campaign will focus on the use of an electronic device while driving and passenger safety. A traffic safety award will be given to a local Illinois high school, high school student or community group whose 30-second Public Service Announcement (PSA) video creates the greatest social impact. The safety campaign guidelines:
As part of this PSA, student groups should highlight Traffic Safety research that studied the cause of distracted driver crashes, highlighting teen driver distractions. According to research, the most common forms of distraction leading up to a crash by a teen driver included:
Interacting with one or more passengers: 15 percent of crashes
Cell phone use: 12 percent of crashes
Looking at something in the vehicle: 10 percent of crashes
Looking at something outside of the vehicle: 8 percent of crashes
Grooming: 6 percent of crashes
Reaching for an object: 6 percent of crashes
REQUIRED CRITERIA TO PARTICIPATE
Video should be no more than 30 seconds in viewing length and submitted as an MP4
Only original or royalty-free music can be used
When filming in the car
- Seat belts must be worn
- Car must be safely parked
- Filming cannot occur in vehicle driving down the road
- Videos with cars in motion will not be considered
MESSAGING IN VIDEO (*required)
*Influences in your driving choices
Passengers are the number one distraction for teen drivers
*Drivers are still distracted for 27 seconds after they put the phone down
*Speak up, say something for your safety
Utilize or create your own campaign hashtags: #intexticated #aaimtosavelives #dontdrivedistracted …etc
Video will be uploaded and shared across social media platforms
including the use of hashtags.
Instagram
Facebook
Twitter
YouTube
You are encouraged to include your school logo, and you may also use the AAIM logo
Completed Model Photograph Release Form must be signed by guardian for everyone participating in the project. Release form must be mailed with your video submission to submission@aaim1.org.
Final video must have a group name and be emailed to submission@aaim1.org no later than 11:59 pm on April 27, 2020
There is no limit on the number of videos per school/group that can be submitted
Any submitted videos could be shared through social sites
NOT be used or seen in the video
- Clothing containing any logos or words of brand or company
- Illicit drug uses, smoking or vaping
- Nudity
- Foul language
JUDGING CRITERIA
- Most Creative
- Social Media impact
- Three required messages are contained in the video
- All of the required criteria outlined in these guidelines are met
The top twelve PSA videos will be determined by campaign committee members. The twelve finalist videos will be uploaded to AAIM’s Facebook page and judged by “LIKES” from your peers - Voting May 1 - May 30, 2020.
The first-place winning group will receive $750.00 and second place will receive $250.00. The winning videos will also be shown at a public forum during the month of May.
The video that receives the most "likes” by May 30, 2020, will win! Vote early, vote often, and don't forget to SHARE the InTEXTicated message! But please, when you share, make sure to remind your friends and families that all voting must take place on AAIM’s Facebook page original post!
If you have any questions, please contact submission@aaim1.org
or Call 847-240-0027.
More Info
‘InTEXTicated?’
Illinois Teens Public Service Campaign
THE IMPACT ON LIVES
***Distracted driving traffic safety resources
National Safety Council
ThinkFirst | National Injury Prevention Foundation
https://www.cyberdriveillinois.com/departments/drivers/traffic_safety/distracted.html
https://www.isp.state.il.us/traffic/distractdrive.cfm
https://www.isp.state.il.us/docs/1-230.pdf
https://www.cyberdriveillinois.com/publications/pdf_publications/dsd_a112.pdf (Page 22)
https://www.cyberdriveillinois.com/publications/pdf_publications/dsd_a169.pdf
National Highway Traffic Safety Administration
Center of Disease Control and Prevention
Due to school closings during COVID-19 public safety actions, This PSA video submissions new deadline will be April 27th and voting will take place from May 1-30!