***Distracted driving traffic safety resources
National Safety Council
ThinkFirst | National Injury Prevention Foundation
https://www.cyberdriveillinois.com/publications/pdf_publications/dsd_a112.pdf (Page 22)
National Highway Traffic Safety Administration
Center of Disease Control and Prevention
2022 “Are You InTEXTicated?” Other Top 5 Finalist Videos:
• CHS YouCut Group 5
• GCHS Drivers Ed Block 2 Group 2
April is distracted driving awareness month. To help educate the public about the dangers associated with distracted driving, the Alliance Against Intoxicated Motorists have teamed up with traffic safety partners on awareness campaigns throughout Illinois. Distractions while driving can be separated into there distinct groups: Visual, Manual and Cognitive.
According to the Illinois Department of Transportation, in 2017, cell phone distractions resulted in nearly 2800 crashes. And, 7% percent of the people who died in those distracted-affected crashes were teens 15 to 19 years old.
New research released by the AAA Foundation of Traffic Safety finds that even though 97 percent of drivers agree that texting or emailing while driving is a serious problem and a threat to their safety, 39 percent admit to having read a text or email while driving in the last month, and 30 percent admit to having typed one.
Crash numbers have dropped over the past 20 years, but teens continue to have the highest crash rate of any age group in the country. A number of factors contribute to this, but distractions play a heavier role than anything else.
The sobering message makes it clear that the consequences of both impaired driving and texting while driving are the same – deaths and injuries.
A component of the campaign will focus on the use of an electronic device while driving and passenger safety. A traffic safety award will be given to a local Illinois high school, high school student or community group whose 30-second Public Service Announcement (PSA) video creates the greatest social impact.
Safety Campaign Guidelines
As part of this PSA, student groups should highlight Traffic Safety research that studied the cause of distracted driver crashes, highlighting teen driver distractions. According to research, the most common forms of distraction leading up to a crash by a teen driver included:
REQUIRED CRITERIA TO PARTICIPATE
MESSAGING IN VIDEO (*required)
Video will be uploaded and shared across social media platforms including the use of hashtags.
CANNOT be used or seen in the video
The top five PSA videos will be determined by campaign committee members. The five finalist videos will be uploaded to AAIM’s website, AAIM’s social media, and at https://woobox.com/2hriqt to judged by your peers. Voting will run from April 4 – April 24, 2022.
The first-place winning group will receive $750.00, second place will receive
$250.00, and third place will receive $100.00. The winning videos will be announced on AAIMs social media, displayed on AAIMs website, and featured in AAIMs newsletter.
The video that receives the most votes by 11:59 pm on April 24, 2022 will win! Each person can vote once per day. Share this link with your friends and family and don't forget to SHARE the InTEXTicated message!
If you have any questions, please contact PSAcontest@aaim1.org or 847-240-0027.
Congratulations to our 2022 “Are you InTEXTicated?” PSA Contest Winners! AAIM challenged Illinois high school students to put together PSA videos highlighting the importance of staying focused on the road and to put down the phone. This challenge was created to get the conversation going with young people and their parents about driving distractions. Particularly the use of cellphones, other people in the vehicle, putting makeup on, eating and various other dangerous driving decisions that can result in tragedy. These students had guidelines and rules set forth by AAIM to maintain the safety of all participants. The videos send a strong public safety message to the community to focus on the road while driving for driver safety and that of your passengers.
We thank everyone who participated in voting and sharing the creative and impactful videos these teens created. We are grateful that these videos brought awareness to the dangers of distracted driving and helped others to think twice before driving InTEXTicated.
2022 “Are You InTEXTicated?” Winners:
• 1st Place: Lada Volkov and Alina Qian - Stevenson High School
• 2nd Place: GCHS Distracted Driving Block 5
• 3rd Place: Edwin Flores, Miguel Flores and Josue Sandoval - Stevenson High School
THANK YOU TO
THE IMPACT ON LIVES: